Insight

A deeper understanding becomes a powerful tool for change.

Qualitative Research / Consumer Insights / Trend Research and Forecasting
Inspire marketing, design, and development teams.

Simple Bank wanted to help cross-functional teams collaborate on new product development. To unlock creative play, we designed a persona game to engage and empathize with the mindsets of their customers. The outcome was an internal tool for staff to use in creating and evaluating new service opportunities.

Consumer Insights / Service Design / Brand Design

Inspire marketing, design, and development teams.

Simple Bank wanted to help cross-functional teams collaborate on new product development. To unlock creative play, we designed a persona game to engage and empathize with the mindsets of their customers. The outcome was an internal tool for staff to use in creating and evaluating new service opportunities.

Consumer Insights / Service Design / Brand Design

A new design language for a changing market.

Brother Industries spent a week in Portland immersed in the Maker Movement and meeting the next generation of sewers and crafters. Through inspirational tours, ethnographic observations, and collaborative work sessions, we created an award-winning design language strategy that led to a new line of innovative sewing machines.

Trend Research / Design Strategy

A new design language for a changing market.

Brother Industries spent a week in Portland immersed in the Maker Movement and meeting the next generation of sewers and crafters. Through inspirational tours, ethnographic observations, and collaborative work sessions, we created an award-winning design language strategy that led to a new line of innovative sewing machines.

Trend Research / Design Strategy

Engage with people to drive meaningful change.

Providence Health & Services wanted to help patients better understand its explanation of benefits (EOB). Immersive research identified common challenges, and a series of vision sprints used these insights to inform a new approach – co-designed with patients.

Qualitative Research / Co-Design / Interaction Design

Engage with people to drive meaningful change.

Providence Health & Services wanted to help patients better understand its explanation of benefits (EOB). Immersive research identified common challenges, and a series of vision sprints used these insights to inform a new approach – co-designed with patients.

Qualitative Research / Co-Design / Interaction Design

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